Vertical Search Service Overview

Search: Driving Online Ad Revenue Growth

Search engines have taken demographics and targeting to a new level. A search engine query is a clear and simple expression of an online user's immediate requirement, and a superb handle for ad targeting.

As advertising revenues move steadily from print to online, a large portion is going to search-based advertising.

Vertical Search: Getting Your Share

Vertical search engines can help publishers get their share of the increasing online advertising revenue stream generated by search. Convera can help vertical publishing companies bring their own custom search engines to market within just a few weeks.

Convera provides a highly customizable vertical search platform on a "software as a service" basis. Our search technology takes care of all the technical aspects of web crawling, ingesting, filtering, indexing and serving searches using our large US-based data centers.

We also provide guidance and best practice advice about implementing vertical search and, importantly, how to generate and monetize search traffic.

In addition to new revenue opportunities, vertical search can provide real-time insight into the needs of an audience. Such insight can help refine editorial policy and better serve the community's overall information needs.

Market Overview >